Last Updated: December 19, 2025
At California Thrift, we value the trust our community places in us. This Privacy Policy describes how your personal information is collected, used, and shared when you visit our shop in Visalia or use our digital services.
1. Information We Collect
We collect the following information to provide you with the best thrift experience:
- Transactional Information: When you make a purchase via Square, we collect information necessary to process your payment and provide a receipt.
- Marketing Information: With your consent, we collect your First and Last Name, Email Address, and Phone Number at checkout or through our website for our subscriber list.
- Cookies and Tracking: Our website uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS. We also use the Meta Pixel and Klaviyo tracking to understand visitor interaction and provide relevant advertisements.
2. How We Use Your Information
We use the information we collect to:
- Process your transactions and provide customer support.
- Send marketing communications, special offers, and shop updates via email or text (for subscribers only).
- Optimize our website and advertising campaigns using tracking data to show you items you’ll love.
3. Sharing Your Information
We do not sell or share your personal information with third parties for their own marketing purposes. Your data is only shared with our trusted service providers to the extent necessary to run our business (e.g., Square for payments, Klaviyo for emails, and Meta for ad measurement). The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.
4. Your Rights
As a California resident, you have the right to:
- Request a copy of the personal information we hold about you.
- Request that we delete your personal information.
- Opt-out of marketing communications at any time by clicking the “unsubscribe” link in our emails or replying “STOP” to text messages.
5. Contact Us
For more information about our privacy practices or to exercise your rights, please contact us at the shop or via our web form.